SBS - radio automation software

Radio Commercial Insertion System for SBS

The Australian multicultural and multilingual radio Special Broadcasting Services (SBS) is upgrading its Radio-Assist system. Already equipped with over 250 workstations installed in 2000, SBS has confirmed its confidence in NETIA with the acquisition of new broadcasting workstations for regional advertising. The SBS "Signal Splitting" project is designed to meet a radio marketing demand for different region-by-region commercial breaks in programmes broadcast nationwide in Australia.

SBS australia radio softwareThe NETIA Radio-AssistTM range comprises different broadcast modules, each designed to accomplish a specific task. SBS has chosen Air-Cartstack and Air-Playlist for its special regional requirements. The nationwide programme is broadcast via Air-Cartstack, a tool presenters find highly flexible because it allows them control over their broadcast at all times (database access, metadata display, automatic or manual mode, PFL mode, GPI run command, etc.). The regional commercials are broadcast via Air-Playlist, the Radio-Assist automatic broadcast tool.

The Air-Playlist workstation is configured to take the virtual GPI (General Purpose Interface) orders sent by the cartstack. Air-Cartstack runs the regional commercial broadcasts automatically and mixes the sound lead-ins transparently. So when one main programme is broadcast simultaneously to all regions, the commercial breaks specifically for each are automatically broadcast at local level. In this way, SBS brings its radio closer to local advertising markets. This new Air-Cartstack/Air-Playlist unit by NETIA shows just how well the Radio-AssistTM tools mix and match. Each combination of modules provides each broadcaster with a whole raft of solutions.

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