NETIA Enables Russia's "TV Center" to Simplify and Speed Media Access Throughout Its Operations

NETIA's Media Asset Management Solution Connects With All Broadcast Systems to Streamline Broadcaster's Tapeless Workflows

CLARET, France - April 1, 2011 - NETIA today announced that Russia's "TV Center" has selected NETIA software to streamline all of its production processes. Based in Moscow, "TV Center" broadcasts news, sports, and entertainment programming to an audience of more than 96 million viewers throughout 79 regions of Russia, as well as to the "TV Center International" (TVCI) worldwide network.

Supplied by systems integrator Vidau Systems Media, the new installation will allow the broadcaster to simplify the sharing, handling and management of media assets across all "TV Center" operations but also to digitize and archive 28,000 tapes in various formats. Additionally, the NETIA solution will continuously monitor and report on all processes and workflows.

"After considering many systems, we felt NETIA Media Asset Management Solution was the most convenient and user-friendly system capable of interacting with all our existing applications," said Alexey Brusnitskiy, technical director of "TV Center"."We requested a solution that would allow staff to search, find, and easily access and repurpose our digital material, and the NETIA MAM meets these requirements."

"TV Center" is among the first broadcasters in Russia to shift all of its workflows to a tapeless model. Connecting all digital systems - editing, production, archives, and newsroom systems - within the broadcast environment, NETIA will enable "TV Center" to implement intuitive, easy-to-manage workflows and task automation.

The NETIA implementation is set to allow the company to unite separate areas of operation for simpler, faster, and more transparent use of media by all personnel, whether they work in the company's news, post production, production, or on-air complex. In addition to supporting the digitization, preservation, and repurposing of the "TV Center"'s tape-based assets, the NETIA system is designed to enable departments across the company to perform searches across all new and legacy stored content.

"NETIA will provide our client with an easy-to-use solution for extending media access across all of its facilities and departments," said Igor Knyazev from system integrator Vidau Systems Media. "The system not only brings greater speed and efficiency to the company's complex internal operations, but also provides the foundation for 'TV Center's' future roadmap. Equipped with the NETIA solution, 'TV Center' will have the search and rights management tools necessary to make historical archived content readily available to a broader user community."