Argentina's National Institute of Cinema and Audiovisual Arts Uses NETIA CMS to Build Digital Archive for Its Broadcast Channel

CLARET, France - June 6th, 2011 - NETIA today announced that Prom TV and system integrator Unitecnic have delivered a NETIA CMS (content management system) to INCAA (National Institute of Cinema and Audiovisual Arts) TV, the first Argentinean broadcaster to implement all-digital tapeless operations. INCAA promotes and regulates Argentina's film industry by funding film production companies, and its broadcast channel, INCAA TV, is using the NETIA CMS to automate and streamline the ingest, description of content, and archiving of 5,000 hours of Argentine films.

"The NETIA CMS has provided immediate benefits to our operations, allowing us to accelerate ingest and indexing processes while making it easy for staff to add value to the assets we're archiving," said Bruno Gerbasi, communication and marketing manager for the INCAA project. "The scalability of the software solution will provide long-term benefits, as well, as we expand INCAA TV's services beyond traditional broadcast delivery."

The NETIA CMS is a powerful integrated suite of media asset management solutions that together enable users to streamline all of their production processes. Through a single customizable Web-based interface, the NETIA CMS facilitates highly automated, easy-to-manage workflows across the production environment, from ingest and editing through distribution.

At INCAA the NETIA CMS gives archivists a user-friendly interface for rapidly accessing digitized content and enriching it with metadata. In addition to providing significant time savings compared with the organization's previous manual, tape-based model, the new NETIA software-based workflow facilitates smooth incorporation of content into the INCAA HSM archive and supports in-depth searches that improve the broadcaster's use of archived content.

The NETIA CMS interfaces with Rhozet Carbon Coder for transcoding at ingest and also is integrated with INCAA TV's existing Avid systems to enable editing of video content. INCAA TV uses a Vectorbox playout server to take movies and other content to air, and the broadcaster's NETIA software provides a foundation for future distribution of video via other platforms.

Prom TV and Unitecnic, both subsidiaries of Argentina's MediaPro Group, are promoting and distributing the NETIA CMS in Argentina and other Latin American markets. Prom TV already has integrated the NETIA CMS into its own facilities and is running the powerful software solution as a demonstration for all of its clients and prospects.

"Prom TV and Unitecnic were quick to realize the many improvements that the NETIA CMS offers to media organizations, and we're pleased to have these companies representing this solution in Latin American markets," said Stéphane Lefebvre, sales manager, Latin America, at NETIA. "The implementation of the NETIA CMS at Prom is a valuable reference site for potential customers, and the installation at INCAA TV now also demonstrates the enormous efficiency gains made possible by our solution."