The shift from tape-based media operations to digital file-based workflows has opened many new doors for broadcasters, telecom operators or any content owner. More specifically, this move has facilitated a dramatic rise in the number of distribution platforms and outlets through which such companies can deliver and monetize their digital assets.
Key players across the media industry are extending their business offer to include new distribution platforms, which strive to meet consumer demand for access to content anywhere at anytime. The rise of this multi-platform market, in which the traditional broadcast and telecommunications sectors are converging, has put new demands on content producers and providers.
Vital to the success of operators' emerging multi-platform models is the ability to maintain efficient media management while their production and delivery processes target an expanding array of platforms and devices. Rather than implement multiple parallel processes for preparing and delivering content, operators now must establish a single streamlined content management model supporting multi-platform publishing.
Media Asset Management and Workflow Management
NETIA has been refining its portfolio of media asset management (NETIA MAM) and workflow management (NETIA Workflow Manager) products to address this challenge.
Developing a highly efficient and flexible audio and video content life cycle management and preparation solution to empower multiplatform delivery and enable users to manage growing volumes of on-demand audio and video content in multiple formats. These new ingest-to-delivery content management solutions, based on proven applications, aid media players in their quest to consolidate, manage, monitor production and delivery of content for IPTV, the Internet, VOD, and mobile platforms.